Call tracking for small businesses
See every call your website brings in, where it came from, and which ones turned into paid jobs. Included in the Growth Plan.
Why it matters
For most local businesses, the work starts with a phone call. But when the phone rings, you rarely know whether that customer found you on Google, in a directory or somewhere else.
Without tracking, you can't tell which marketing is working and which is wasting money. Call tracking answers that plainly, call by call.
How it works
A local number for each source
You get a separate local tracking number for Google search and AI assistants, for directories and your Google Business Profile, and for other websites.
Swapped in automatically
A small script on your website shows each visitor the number for where they came from. Nothing for you to change.
Calls ring you as normal
Every call forwards to your usual phone. An optional whisper says "Website call, press 1 to accept", so you know it came from the website.
You see it all in your dashboard
Every call and enquiry appears in your Growth OS dashboard with its source, outcome and job value.
What you get
Alerts and outcomes
An instant text for every call and form enquiry. Reply 1 booked, 2 quoting, 3 not a fit or 4 spam to record what happened, or tap it in your dashboard with the job value.
Missed call text-back and voicemail
If you miss a call, the caller can get an automatic text back. Voicemails are transcribed and the transcript is texted to you.
Opening hours
Out of hours, calls can go straight to your own number, such as your answering service, with an email for each call.
Optional call recording
Off by default. If you switch it on, callers hear an announcement first.
What you see in your dashboard
Calls & Enquiries in your Growth OS dashboard brings every call and form enquiry together in one place.
You see where each one came from, which calls were answered or missed, which turned into booked jobs and what those jobs were worth.
- Enquiries by sourceSearch and AI assistants, directories, other websites
- Calls answered and missedEvery call, with its outcome
- Booked jobsRecorded by text reply or in the dashboard
- Value of booked jobsThe £ value you add to each job
Illustration. Your dashboard shows your real calls.
Included in the Growth Plan
Call tracking is included in the Growth Plan. See pricing. Answered is a separate service, priced on your scope.
Works even better with Answered
Answered is our separate AI receptionist service. Pair it with call tracking and the calls you miss are picked up by Jodie, who takes the caller's details and texts them to you, still showing where the caller found you. Every call answered, and every call accounted for.
See AnsweredQuestions about call tracking
Find out which calls your website wins
Talk to Mat about setting up call tracking for your business.